Friday briefing: Masters: No threat to Premier League’s global appeal from Saudi Pro League
Friday briefing: Masters: No threat to Premier League’s global appeal from Saudi Pro League
IMAGO
Saudi Pro League announces global broadcast deals for new season
Report: Female workers making FIFA World Cup merchandise face systemic harm
Premier League may have to scrap mid-season break due to calendar demands
11 August 2023 - 4:30 AM
Premier League CEO Richard Masters has insisted the English top-flight is not facing a threat to its global popularity from the Saudi Pro League following its heavy spending in the transfer market this summer.
In his annual pre-season question-and-answer session with journalists from written publications on Wednesday, Masters said the growth of the Saudi league “was something to keep an eye on” but added: “We are way off worrying about that at the minute.”
He pointed out the FA was formed in 1863 and the Football League in 1888 and said it was very difficult to buy the kind of success that the Premier League has enjoyed.
“If you are creating a football competition that people are interested in watching, part of the answer is the players on the pitch and managers,” he said. “But there’s a whole load of other things that people buy into when supporting a club and sticking with them for life.
“English football has all of the core ingredients –the rich history and tradition … the home and away support, the packed stadiums, fast-paced football – all those things English football is known for are really hard to replicate. They are all part of the package of things that makes it attractive to sponsors, broadcasters and, critically, fans.”
Chelsea under investigation
Masters also confirmed that Chelsea are under investigation by the Premier League after the current owners reported their own club over a number of financial transactions during Roman Abramovich’s era.
The investigation includes the scrutiny of millions of pounds in payments to secret offshore companies, some linked to football intermediaries, and could lead to sanctions including a heavy fine or a points deduction for the West London club.
“We have been pretty open about the historic issues with regard to Chelsea because they self-reported to the Premier League and to the FA so it is obvious we are looking into that,” Masters said. “If the Premier League believes a club has breached the financial regulations and there is a case to answer, that case will be put to the club.”
Saudi Pro League announces global broadcast deals for new season
The Saudi Pro League has confirmed its global broadcast plans for the 2023/24 season after securing a series of deals spanning more than 130 territories.
A source told Bloomberg that the agreements for the new campaign, which starts on Friday, are at rates as much as four times higher than last season’s total revenue from broadcast rights.
According to data from the SportBusiness Media Rights Tracker, the league’s 28 international deals last season generated revenue of about $710,000.
Fox Sports in the US, Canal Plus in France and sub-Saharan Africa, Sport TV in Portugal and a multi-territory agreement with DAZN, reported to be worth about $500,000 a year, are the standout agreements for the new season, which were secured by the agency IMG.
In Europe, deals have also been agreed with La7 (Italy), Marca.com (Spain), Cosmote (Greece), Prima Sports (Romania), Setanta (CIS countries, Baltics and Ukraine), A1 Bulgaria / Max Sport (Bulgaria) and Supersport (Albania and Kosovo).
Three games per matchweek
The inventory on offer to global broadcasters has increased from two games per matchweek last season to three this season. Distribution via mainstream TV and streaming outlets is said to have been important to the Saudi league, following LIV Golf’s struggles with broadcast distribution.
In a statement, Saudi Pro League interim CEO Saad Allazeez said: “These agreements come at a time of genuine growth for Saudi Arabian football, with growing interest in the Roshn Saudi league from football fans all around the world.”
Report: Female workers making FIFA World Cup merchandise face systemic harm
Female workers who produce official FIFA merchandise have endured pay below minimum wage, verbal abuse, unpaid overtime and threats of job loss if they fall pregnant, according to a new report by human rights researcher Equidem.
The report features interviews with women workers in factories in Bangladesh that make merchandise for FIFA events – including the Women’s World Cup.
Equidem has criticised FIFA for not taking action over a situation that seems to go against the advances the tournament has been responsible for, and urged FIFA president Gianni Infantino to extend “that progress to addressing the harms its women workers experience”.
Distressing testimonies
The report provides distressing testimonies including verbal abuse and the illegal denial of worksite childcare and maternity leave. Equidem also heard several stories of women denied freedom of association.
A FIFA spokesperson said: “FIFA has stringent labour rights requirements for companies producing FIFA-licensed goods and takes any allegation of labour rights abuse in its supply chain very seriously. FIFA is in contact with both Equidem and the respective companies to further investigate the matter.”
Premier League may have to scrap mid-season break due to calendar demands
Premier League CEO Richard Masters has admitted the English top-flight may have to scrap its mid-season break due to the overcrowding of the football calendar.
Speaking with a group of written media ahead of the new season, which starts on Friday, Masters said the expansion of UEFA’s European club competitions in 2024/25 and FIFA’s expanded World Cup in 2026 will make keeping the break more difficult.
The Premier League chief said the mid-season break, which this season will take the form of a structured two-week period in January, “is one of the things we are discussing with the FA and EFL.” The break was agreed with the FA in 2018 and first came in for the 2019/20 season.
“Last season where it’s recognisable”
Masters added: “It is the last season where it’s recognisable under the current international match calendar, where the Premier League starts on a particular weekend, and the FA Cup final has its own weekend and you have the Champions League after that, [and] a mid-season player break in the middle.
“A lot will have to change because of the additional European dates. We are also very much aware of the changes to FIFA’s competitions. There’s lots of dialogue with UEFA, but very little dialogue with FIFA.”