7 January 2022 - 2:11 PM



Analysis: Southampton takeover looks like the perfect match

  • Southampton FC have been taken over by the newly-founded sports investment firm, Sport Republic, which is backed by Serbian media magnate Dragan Solak and has Rasmus Ankersen in the role of CEO and co-founder.
  • The former owner of the Saints, Chinese businessman Gao Jisheng, bought the club in 2017 for €244 million, but sold them in a deal worth €120 million - reflecting a loss of €124 million on his investment, as he has not invested further.
  • The Saints' business model has built on profit on player sales for years, which fits in perfectly with Ankersen’s capabilities and strategy for building a profitable and competitive football club.
  • Looking at valuation, the takeovers of Southampton and Newcastle have been the best value for money, as the gaps between revenue and valuation for the other clubs are rather high.

This week the newly-founded Sport Republic bought an 80 per cent stake in Southampton in a deal worth €120 million. As the club recently took out a €95 million loan, the value of the club including debt is about €245 million. 

The former owner, Chinese businessman Gao Jisheng, has been eager to sell the club for over a year, and the new owners seem to have secured a scoop in terms of takeover price when compared to other takeovers of English clubs in 2021.

The takeove

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