Southampton FC's approach to engaging fans in decision-making: Insights from Chief Commercial Officer
IMAGO | Southampton wants to reconnect and re-engage with their fan base.
Charlie Boss became Southampton FC’s chief commercial officer towards the end of last season. While Boss acknowledges sponsorship revenues will decline this season, season ticket and shirt sales are high for the new campaign.
The new CCO has prioritised re-engaging with Saints fans, and the club is now working with its Fan Advisory Board more closely and he believes for many supporters a connection with the club has been restored.
Why it matters: Sport Republic, which acquired Southampton FC as part of plans to establish a multi-club group, has doubled down on efforts to bring sustained success on and off the pitch to the Saints despite last season’s hammer blow.
The perspective: Boss points to numerous commercial advantages of being part of a multi-club setup, in particular around technology.
27 July 2023 - 2:50 PM
He has never been shy of taking on big challenges – but Charlie Boss may now be facing the biggest task so far in his career.
Before joining Southampton FC in April, he was the chief commercial officer at The Jockey Club, the UK’s largest commercial horse racing organisation, which owns 15 of the country’s most well-known racecourses, including Aintree, Cheltenham
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