Sponsorship impact study reveals English clubs in the wake of Spanish giants

22 January 2020

Photo: Getty Images Behind Barcelona and Real Madrid in first and second, respectively, are Manchester United in third.

Barcelona and Real Madrid are the clubs most valuable to brands, an index produced by DataPOWA shows.

The index, which compares each club's sponsorship impact to their position on the Deloitte Football Money League, shows clubs like Bayern Munich, Manchester City and Tottenham have punched significantly above their financial weight.

Emil Gjerding Nielson nielson@offthepitch.com

According to a study performed by DataPOWA, an AI-driven digital marketing agency specialising in sports and entertainment, Barcelona and Real Madrid are the clubs most valuable to brands in world football.

The study - titled the "POWA Index" - compares the sponsorship power of football clubs to their ranking on the Deloitte Football Money League - and the three highest-ranking clubs in terms of revenue, Barcelona, Real Madrid and Manchester United, also rank highest in terms of sponsorship impact.

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