Analysis: Young Britons turn their backs on English football
10 May 2019
Analysis shows cost of access is driving young British fans away from English football.
American combat sports are a hit with 18- to 24-year-olds.
The FA is not worried: “…participation and fan engagement in English football is in a healthy position.”
Just a few months ago, Liverpool CEO Peter Moore said the football industry would have to take it seriously. He was referring to how they would compete with gaming and e-sports in the future when trying to engage with young potential fans.
Now offthepitch.com can present research conducted by Ampere Analysis, which shows that 18- to 24-year-olds in the United Kingdom are far less likely to be interested in mainstream sports than the average.
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