Analysis: Young Britons turn their backs on English football

10 May 2019

fans
Photo: Getty Images New analysis shows that 18- to 24-year-olds in the United Kingdom are far less likely to be interested in mainstream sports than the average.

Analysis shows cost of access is driving young British fans away from English football.

American combat sports are a hit with 18- to 24-year-olds.

The FA is not worried: “…participation and fan engagement in English football is in a healthy position.”

Henrik Lønne loenne@offthepitch.com

Just a few months ago, Liverpool CEO Peter Moore said the football industry would have to take it seriously. He was referring to how they would compete with gaming and e-sports in the future when trying to engage with young potential fans.

Now offthepitch.com can present research conducted by Ampere Analysis, which shows that 18- to 24-year-olds in the United Kingdom are far less likely to be interested in mainstream sports than the average.

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