Are revenue-hungry English clubs pricing out fans when they relocate? Off The Pitch explores the impact of stadium moves on supporters

22 March 2019

stadium move prices pricing out fans tottenham arsenal brighton brentford
Photo: Getty Images research indicates that there is a growing trend for clubs in the top-flight and second tier of English football to hold ticket prices or marginally increase them before a stadium move. In 2006 Arsenal moved to the Emirates Stadium, where Arsenal-fans hold up their scarves in support during the Premier League match between Arsenal FC and Manchester United at Emirates Stadium on March 10, 2019 in London.

Premier League big guns hike ticket prices and ignite fan backlash.

Experience of some EPL clubs’ pricing structures offer cautionary lessons for others on the move.

Moving to a new stadium is fraught with financial challenges for clubs eager to smooth the transition for loyal supporters. Do they freeze season ticket prices? Or do they nudge them up to start recouping investment on their pricey venue? It's a tricky balance to find for any executive trying to make the right decision on this matter.

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