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Millwall’s Gordian knot: Can the club grow without alienating its current fans?

Millwall fans hooligans revenue strategy

Getty Images | Aiden O'Brien of Millwall celebrates with team mates and fans after scoring his sides second goal during the FA Cup Quarter Final match between Millwall and Brighton and Hove Albion at The Den.

Millwall balances hooligan legacy, rowdy atmosphere, and title as EFL Family Club Of The Year 2017.

Many Millwall fans fear what promotion to the Premier League would do to the club's culture.

Millwall fans chant "No one likes us, we don't care”, an attitude which makes some like them more.

19 March 2019 - 12:15 PM

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