Millwall’s Gordian knot: Can the club grow without alienating its current fans?

19 March 2019

Millwall fans hooligans revenue strategy
Photo: Getty Images Aiden O'Brien of Millwall celebrates with team mates and fans after scoring his sides second goal during the FA Cup Quarter Final match between Millwall and Brighton and Hove Albion at The Den.

Millwall balances hooligan legacy, rowdy atmosphere, and title as EFL Family Club Of The Year 2017.

Many Millwall fans fear what promotion to the Premier League would do to the club's culture.

Millwall fans chant "No one likes us, we don't care”, an attitude which makes some like them more.

Henrik Lønne loenne@offthepitch.com

Sunday, Brighton travelled north to face Millwall in the quarter finals of the FA Cup. The Premier League side moved on to the semi-finals by the skin of their teeth after salvaging a tie deep into injury time and then winning the penalty shootout.

Brighton’s opponent only plays in the EFL Championship, and has never played in the Premier League, but it can well be argued that Millwall could be the more famous – and notorious – of the two clubs.

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