Why Tottenham’s kit deal is worth a lot less than Big Six rivals

29 March 2019

Tottenham shirt sales
Photo: Getty Images

Daniel Levy calls for realism when comparing Spurs’ sponsorship deals with Big Six rivals.

Offthepitch.com can exclusively reveal how many shirts Tottenham sold per year in average.

Manchester City also struggling in shirt sales compared to rivals at the top of the Premier League.

Tottenham have admitted their extended kit deal with Nike - worth £30 million a year - is worth less than the other ‘Big Six’ Premier League clubs because they don’t sell as many kits.

The 15-year extension to their kit supply deal with the US-based sports apparel giant was reportedly worth £450 million when it was announced in October.

However, this is less than half the value of the most lucrative deal - Manchester United’s £75 million a year deal with Adidas.

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