Exclusive: Manchester United lose position as world's number 1 in shirt sales

28 March 2019

Shirt sale manchester united real madrid top clubs
Photo: Getty Images Manchester United used to be the number one football club in the world selling shirts - but another club has outperformed The Red Devils in that area.

Five clubs in the world sell more than 1 million shirts on a yearly basis.

One English club amongst those clubs with the biggest rise in shirt sales.

Despite being beaten by a few clubs in shirt sale, Barcelona managed to close the most lucrative deal with Nike.

Real Madrid have regained their status as the biggest club in terms of the most official replica shirt sales, according to authoritative new research.

The Champions League holders club sold an average of 1.89 million shirts per year in the four-season period from 2014-15 to 2017-18 inclusive, putting them in the No1 spot in world football.

Dr Rohlmann counts sales of official genuine replica club shirts. Counterfeits and copies are not part of these totals.

Do you want to read this article?

Get instant access by subscribing to our free weekly newsletter.

You will receive a link that unlocks the article in an email.

Passionate about football and the business behind the beautiful game?

Subscribe now to access all the latest news and exclusive industry insights from leading football finance experts.

30-day free trial

Start trial

Already a member? Login