UEFA hooks up with technology innovators to stay ahead of latest trends in run-up to Euro 2020

14 November 2019

Photo: Getty Images Cristiano Ronaldo of Portugal with Coupe Henri Delaunay during the UEFA EURO 2016 final match between Portugal and France on July 10, 2016 at the Stade de France in Paris, France.

New ideas being trialled at Innovation Hub aim to keep the organisation at the forefront of technology as it seeks to grow fan engagement.

Jean-Baptiste Alliot, innovation strategy specialist at UEFA, talks to offthepitch.com about the importance of the hub's work to keep the European football body "relevant" in the entertainment business.

The head of the UEFA Innovation Hub tells offthepitch.com that European football's governing body aims to "remain in the driving seat" amid rapid changes in the sports and entertainment business.

UEFA launched its Innovation Hub earlier this year to support its 2019-2024 strategy to grow the sport, which includes harnessing ideas from inside and outside the football industry to enhance engagement for football fans around the world.

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