UEFA hooks up with technology innovators to stay ahead of latest trends in run-up to Euro 2020
Getty Images | Cristiano Ronaldo of Portugal with Coupe Henri Delaunay during the UEFA EURO 2016 final match between Portugal and France on July 10, 2016 at the Stade de France in Paris, France.
New ideas being trialled at Innovation Hub aim to keep the organisation at the forefront of technology as it seeks to grow fan engagement.
Jean-Baptiste Alliot, innovation strategy specialist at UEFA, talks to offthepitch.com about the importance of the hub's work to keep the European football body "relevant" in the entertainment business.
14 November 2019 - 8:16 PM
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