Value of streaming rights will spiral in coming years with football as a frontrunner, says report
Getty Images | According to the study, the ability to "track data highlighting audience behaviour is also considered desirable."
The value of global broadcasting rights will increase by 75 per cent, estimates a new Rethink TV report.
The increased interest from North America and Asia in Europe's top leagues is partly driving the development.
Amazon entering the market will be a game-changer.
2 October 2019 - 10:09 AM
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