Value of streaming rights will spiral in coming years with football as a frontrunner, says report

2 October 2019

Photo: Getty Images According to the study, the ability to "track data highlighting audience behaviour is also considered desirable."

The value of global broadcasting rights will increase by 75 per cent, estimates a new Rethink TV report. 

The increased interest from North America and Asia in Europe's top leagues is partly driving the development. 

Amazon entering the market will be a game-changer. 

Christian Fomsgaard Jensen

The revenue generated by global broadcasting rights will go beyond $85 billion by the end of 2024 due to a rising number of sporting events being made available through streaming services, estimates a new Rethink TV report, according to SportsPro Media. 

The report values the global broadcasting rights for sports at $48.6 billion currently but predicts an increase of 75 per cent over a five-year period due to growth in audiences choosing direct-to-consumer (DTC) content. 

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