Value of streaming rights will spiral in coming years with football as a frontrunner, says report
2 October 2019
The value of global broadcasting rights will increase by 75 per cent, estimates a new Rethink TV report.
The increased interest from North America and Asia in Europe's top leagues is partly driving the development.
Amazon entering the market will be a game-changer.
The revenue generated by global broadcasting rights will go beyond $85 billion by the end of 2024 due to a rising number of sporting events being made available through streaming services, estimates a new Rethink TV report, according to SportsPro Media.
The report values the global broadcasting rights for sports at $48.6 billion currently but predicts an increase of 75 per cent over a five-year period due to growth in audiences choosing direct-to-consumer (DTC) content.
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