UEFA has signed three companies following start-up challenge
Getty Images | The technology of one of the new start-up signings will allow for the creation of a more interactive live-viewing experience of football matches, among others the Champions League final. Pictured is the Liverpool team celebrating their victory in last season's final against Tottenham.
The three start-ups have been signed to help the football governing body shape the future of the game.
The start-ups were signed following a start-up challenge launched in January.
22 October 2019 - 10:17 AM
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