UEFA has signed three companies following start-up challenge

22 October 2019

Photo: Getty Images The technology of one of the new start-up signings will allow for the creation of a more interactive live-viewing experience of football matches, among others the Champions League final. Pictured is the Liverpool team celebrating their victory in last season's final against Tottenham.

The three start-ups have been signed to help the football governing body shape the future of the game.

The start-ups were signed following a start-up challenge launched in January.

Jesper Elkjær Jensen jej@offthepitch.com

Following UEFA's start-up challenge launched in January, the governing body of European football has signed three start-ups to help "shape the future of football."

The three start-ups, announced by UEFA in a statement, are WSC Sports, Formalytics and LiveLike.

WSC Sports will provide UEFA with the technology to create automated highlight footage for different regions in real time, e.g. French player highlights for the French market.

Formalytics will use its technology of ball and people tracking to help players improve from grassroots up.

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