Expert: Launch of UEFA.tv is a smart move

19 June 2019

UEFA
Photo: Getty Images UEFA launches new Over The Top (OTT) streaming platform with no cost to users.

UEFA launches new Over The Top (OTT) streaming platform with no cost to users.

Competitions without broadcast deals will be available live.

Henrik Lønne loenne@offthepitch.com

As the first governing body in football, UEFA has launched an OTT streaming platform, which, according to the federation, "is aimed at giving viewers greater access to live and on-demand video content from a variety of competitions."

The service will offer original programming based on UEFA’s football archive, live coverage in markets without broadcast deals for UEFA’s youth, women’s and Futsal competitions, as well as a variety of content to promote UEFA’s premier competitions. 

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