Textor explains how his multi-club strategy is different, and how it will keep growing: “Most of the big football clubs in the world are economically underachieving”

John Textor is finalising two deals in the next few months and will increase his multi-club ownership ecosystem with French and Portuguese clubs; he already owns majority stakes in Crystal Palace, Botafogo and Molenbeek.
The American businessman considers football clubs undervalued in general and believes he can implement a more efficient business model, based on player transfers between his clubs and tech-driven apps.
Why it matters: Textor is developing a different kind of multi-club ownership. His group is not built as a pyramid, on which feeder clubs send information and players to a “mother”, but as a group of top clubs in different countries.
The perspective: Big clubs have larger fan bases and more potential to grow, especially in innovation products, but their fans are more ambitious and demand more investment. How will Textor reconcile that?

At first sight, John Textor’s multi-club group seems different from its most famous peers. While Manchester City built a pyramid around it – buying relatively small clubs to feed the main one with talented players –, the American businessman is proposing an ecosystem composed of clubs relevant enough to be quite ambitious for titles and victories.

It started less than a year ago. Last August, Textor acquired 40 per cent of Cry

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