How the pandemic showed Crystal Palace their strategy is the right one

Phil Alexander, the longest-serving chief executive in the Premier League, says that Palace doubled down on their community work during the pandemic, giving some local residents their first engagement with the club.

To help recover losses from the lack of ticketing income, the club plan to grow revenues through data-driven fan engagement and a redevelopment of Selhurst Park. 

"If it was a western, it would be the Dirty Dozen meets football," says the Chief Executive referring to the Amazon-series about the club.

This article is part of a series of interviews with football executives asking what they learnt from the Covid-19 pandemic.