How the pandemic showed Crystal Palace their strategy is the right one

15 July 2021

Phil Alexander
Photo: Alamy Crystal Palace Chief Executive, Phil Alexander.

Phil Alexander, the longest-serving chief executive in the Premier League, says that Palace doubled down on their community work during the pandemic, giving some local residents their first engagement with the club.

To help recover losses from the lack of ticketing income, the club plan to grow revenues through data-driven fan engagement and a redevelopment of Selhurst Park. 

"If it was a western, it would be the Dirty Dozen meets football," says the Chief Executive referring to the Amazon-series about the club.

This article is part of a series of interviews with football executives asking what they learnt from the Covid-19 pandemic.

During 25 years as chief executive of Crystal Palace, Phil Alexander has helped steer the club through difficult times.

The longest-serving CEO in the Premier League has seen Palace suffer relegation and twice recover from entering administration. The challenge of the Covid-19 pandemic, though, is right up there with the toughest he has encountered.  

"Obviously with that pandemic, you're talking about health and people's lives. That has to take priority and is probably the biggest challenge we have faced in my time," Alexander tells Off The Pitch.

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