Interview: How CA Osasuna are defying the downturn to increase sponsorship revenues

Despite the pandemic, the LaLiga club expect sponsorship income to grow 20 per cent this season, to €6.4 million.

Commercial and marketing director Xabi Larraya says a strong connection to the local region and success on the pitch have helped to lure sponsors.

Club members voted for a new main shirt sponsor this season after expressing concern about the previous sponsor, a betting company.

A proposed ban on bookmakers sponsoring Spanish clubs is predicted to impact nearly every team in the top two divisions.