Interview: How CA Osasuna are defying the downturn to increase sponsorship revenues
8 October 2020
Despite the pandemic, the LaLiga club expect sponsorship income to grow 20 per cent this season, to €6.4 million.
Commercial and marketing director Xabi Larraya says a strong connection to the local region and success on the pitch have helped to lure sponsors.
Club members voted for a new main shirt sponsor this season after expressing concern about the previous sponsor, a betting company.
A proposed ban on bookmakers sponsoring Spanish clubs is predicted to impact nearly every team in the top two divisions.
It was a welcome, if unexpected, piece of good news during a difficult time for the football industry.
With clubs preparing for a season of uncertainty, Club Atlético Osasuna released a statement saying they expected sponsorship revenue to be up. Despite the impact of the pandemic, the LaLiga club forecast a 17 to 20 per cent increase, from €5.4 million in 2019/20 to €6.4 million this season. The club said their sponsorship had grown by 93.5 per cent since 2017.
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