Interview: How CA Osasuna are defying the downturn to increase sponsorship revenues

8 October 2020

Osasuna
Photo: PA Images Unai Garcia of Osasuna during the match CA Osasuna v Real Madrid, of LaLiga 2019/2019 season, date 23. El Sadar Stadium. Pamplona, Spain, 9 Feb 2020.

Despite the pandemic, the LaLiga club expect sponsorship income to grow 20 per cent this season, to €6.4 million.

Commercial and marketing director Xabi Larraya says a strong connection to the local region and success on the pitch have helped to lure sponsors.

Club members voted for a new main shirt sponsor this season after expressing concern about the previous sponsor, a betting company.

A proposed ban on bookmakers sponsoring Spanish clubs is predicted to impact nearly every team in the top two divisions.

It was a welcome, if unexpected, piece of good news during a difficult time for the football industry.

With clubs preparing for a season of uncertainty, Club Atlético Osasuna released a statement saying they expected sponsorship revenue to be up. Despite the impact of the pandemic, the LaLiga club forecast a 17 to 20 per cent increase, from €5.4 million in 2019/20 to €6.4 million this season. The club said their sponsorship had grown by 93.5 per cent since 2017.

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