Chelsea and Wolves lead Premier League efforts with unique initiatives to help local businesses

16 May 2021

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Photo: Alamy Cesar Azpilicueta of Chelsea and Jonny of Wolverhampton Wanderers battling it out.

Chelsea have continued their ‘Proud of London’ campaign, giving businesses with fewer than 50 employees the chance to gain exposure through the club’s large digital following.

Wolves have launched a unique self-advertising platform, ads.wolves.co.uk, where local companies can affordably promote their services on the website.

Off The Pitch speaks exclusively to Chelsea’s Marketing Director, Gary Twelvetree, and Wolves’ Head of Digital, Richard Pepper, and General Manager for Marketing and Growth, Russell Jones.

In times of uncertainty due to the coronavirus pandemic, Premier League clubs Chelsea and Wolverhampton Wanderers have provided a vital helping hand in supporting their local communities.

Both clubs are situated in areas of England that are contrasting to say the least. 
The swinging sixties brought glitz and glamour to south-west London, and Roman Abramovich’s arrival to Stamford Bridge in the summer of 2003 has increased Chelsea’s association with wealth and fame.

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