Europe Ranking: Who has the highest commercial income relative to turnover?
14 October 2020
European clubs have been stripped of significant matchday income. Now, more than ever, clubs need a diversified range of income streams.
As commercial income is the most independent of performance, we have conducted an analysis to determine which clubs derive the largest percentage of their turnover from commercial streams.
The top-20 ranking saw Paris Saint-Germain come out on top, with almost 70 per cent of their €659 million turnover derived from commercial income.
Apart from PSG, Barcelona, Man United, Man City, Bayern Munich, Dortmund, and Chelsea, each of the clubs in the top 20 had a commercial income of €30 million or less, with at least 40 per cent of their total turnover derived from sponsorships, merchandising, hospitality, and other commercial streams.
In a previous ranking, many of the Scandinavian clubs on the list proved to be among those with the lowest stadium utilisation rates, suggesting that the clubs have plenty of potential to capitalise further on fans - when they're eventually allowed back into stadiums.