Sunderland owner reveals boost from Netflix series on club
3 March 2020
Through the famous Netflix-series ‘Til I die Sunderland are being exposed to potential supporters all over the world.
So far ‘Til I Die drives annual streaming revenues has reached nearly £1m and the second season, soon to be launched, are expected to further grow the global fanbase.
International membership club launched on back of series. Raised profile aiding discussions with potential buyers.
The decision of entertainment giant Netflix to screen ‘Til I Die, its series on Sunderland AFC, is reaping financial dividends for the club, says its co-owner Charlie Methven.
Methven, who stepped down from the Sunderland board in December but still owns six per cent of the League One club, said the documentary, first shown in December 2018, is boosting revenues across channels.
“There are all sorts of ways in which we get some sort of monetisation as a result,” he says.
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