Sunderland owner reveals boost from Netflix series on club

3 March 2020

Sunderland
Photo: PA Images Although no actual viewing figures have been released for the Netflix documentary ‘Til I Die, Sunderland co-owner Charlie Methven says the first series is thought to have exceeded the estimated 20m viewers for the Netflix Formula One series Drive to Survive that aired last March, prompting a second series of the Sunderland documentary to be commissioned.

Through the famous Netflix-series ‘Til I die Sunderland are being exposed to potential supporters all over the world.

So far ‘Til I Die drives annual streaming revenues has reached nearly £1m and the second season, soon to be launched, are expected to further grow the global fanbase.

International membership club launched on back of series. Raised profile aiding discussions with potential buyers.

Lawrie Holmes lawrie@offthepitch.com

The decision of entertainment giant Netflix to screen ‘Til I Die, its series on Sunderland AFC, is reaping financial dividends for the club, says its co-owner Charlie Methven.

Methven, who stepped down from the Sunderland board in December but still owns six per cent of the League One club, said the documentary, first shown in December 2018, is boosting revenues across channels.

“There are all sorts of ways in which we get some sort of monetisation as a result,” he says.

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