Sunderland owners offering £5 million cut if promotion is missed

6 February 2020

Sunderland
Photo: Getty Images Luke Waterfall of Shrewsbury Town scores a goal to make it 0-1 during the Sky Bet League One match between Sunderland and Shrewsbury Town at Stadium of Light on December 29, 2018 in Sunderland, United Kingdom.

Two price approach being offered to potential acquirers. Americans thought to be most likely buyers.

Club will only be sold as a single entity.

Lawrie Holmes lawrie@offthepitch.com

Sunderland AFC’s owners will cut their asking price for the club by around £5m if the League One club fails to get promoted to the Championship this season.

A source close to the club said that a base level price of £35 million is being offered in order to try and agree terms with a buyer by the end of February.

Earlier this week a value of at least £40m was reported as being sought by the club’s owners insurance entrepreneur Stewart Donald and his partners, but Offthepitch.com can reveal this figure is based on promotion to the second tier this season.

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