Sunderland owners offering £5 million cut if promotion is missed
6 February 2020
Two price approach being offered to potential acquirers. Americans thought to be most likely buyers.
Club will only be sold as a single entity.
Sunderland AFC’s owners will cut their asking price for the club by around £5m if the League One club fails to get promoted to the Championship this season.
A source close to the club said that a base level price of £35 million is being offered in order to try and agree terms with a buyer by the end of February.
Earlier this week a value of at least £40m was reported as being sought by the club’s owners insurance entrepreneur Stewart Donald and his partners, but Offthepitch.com can reveal this figure is based on promotion to the second tier this season.
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