CEO Interview: Sevilla FC aim to invest heavily in tech, Indian start-ups, talents and US Soccer to drive global growth

22 December 2020

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Photo: PA Images Sevilla's Ramón Sánchez-Pizjuán stadium is famous for its rocking atmosphere - here is a picture before a derby back in 2008 against local rivals Real Betis.

The LaLiga club have a new global strategy to grow revenues and compete for European football's biggest prizes, says CEO José María Cruz.

They want to build a new data analysis department and intend to use artificial intelligence and other technologies to find new insights.

Selling players for profit is an important part of the plan to grow club revenues about €100 million to €300 million within four years.

To boost their brand and partnerships internationally, Sevilla have an agreement with an Indian club and are interested in investing in US soccer.

Unlocking insights from data and growing their brand internationally are key to a global strategy to turn Sevilla FC into one of the world's best teams.

The Andalusian club's ambitious plan aims to substantially grow revenues off the pitch and ensure Sevilla compete with the world's best clubs on it.

Harnessing technology to drive growth is an important part of the strategy, which will go before the club's board for approval in the first quarter of next year. An enhanced data department is planned with a view to using artificial intelligence and other technologies.

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