22 December 2020 - 2:20 PM


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Sevilla FC aim to invest heavily in tech, Indian start-ups, talents and US Soccer to drive global growth

  • The LaLiga club have a new global strategy to grow revenues and compete for European football's biggest prizes, says CEO José María Cruz.
  • They want to build a new data analysis department and intend to use artificial intelligence and other technologies to find new insights.
  • Selling players for profit is an important part of the plan to grow club revenues about €100 million to €300 million within four years.
  • To boost their brand and partnerships internationally, Sevilla have an agreement with an Indian club and are interested in investing in US soccer.

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