Sevilla FC aim to invest heavily in tech, Indian start-ups, talents and US Soccer to drive global growth
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The LaLiga club have a new global strategy to grow revenues and compete for European football's biggest prizes, says CEO José María Cruz.
They want to build a new data analysis department and intend to use artificial intelligence and other technologies to find new insights.
Selling players for profit is an important part of the plan to grow club revenues about €100 million to €300 million within four years.
To boost their brand and partnerships internationally, Sevilla have an agreement with an Indian club and are interested in investing in US soccer.
22 December 2020 - 2:20 PM
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