Interview with Barcelona board member: "Content is going to be the new core business of Barca"

New digital strategy aims to grow club’s brand to compete with entertainment companies beyond sport.
The goal is to triple Barcelona’s revenue from digital operations to €300 million within three years.
Dídac Lee says club-produced ‘entertainment’ content and improved fan data will drive revenue growth.
Strategy is part of a wider club effort to take control of their own content and brand. New data from Netflix, who bought a documentary from Barca TV, looks extremely promising.

Do you want to read this article?

Get instant access by signing up for a 7-day free trial

No credit card, no commitments, and it will expire automatically.

You will receive a link that activates your trial in an email.

Tottenham Hotspur Stadium goes straight to the top – see the ranking of 60 stadia in new Venue Performance Rating tool

Coronavirus: Barcelona vice president says club have already lost at least €120 million

Behind the boardroom war at Barcelona: Club in deadlock with deep unrest among key players and heavy burden of debt

Interview: How Granada made it back to the big time after Watford owner sold up

The value of Premier League clubs based on new Man City valuation

Silver Lake investment in City Football Group: Forget the football - it’s all about data