Interview with Barcelona board member: "Content is going to be the new core business of Barca"
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New digital strategy aims to grow club’s brand to compete with entertainment companies beyond sport.
The goal is to triple Barcelona’s revenue from digital operations to €300 million within three years.
Dídac Lee says club-produced ‘entertainment’ content and improved fan data will drive revenue growth.
Strategy is part of a wider club effort to take control of their own content and brand. New data from Netflix, who bought a documentary from Barca TV, looks extremely promising.
21 July 2020 - 7:22 PM
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