Opportunistic LaLiga "in landgrab" offers flagship channel free to Sky's UK customers for entire month of June
PA Images | Almost ten million UK households subscribe to Sky's TV platform, making it the most broadly watched pay-subscription service in the country.
Almost ten million households in the UK will be able to watch all LaLiga matches for free in June as the league targets a "really strong potential for growth".
It is an opportunity for LaLiga to build a new audience or regain lost customers, according to a sports marketing expert, but he only expects a short-term surge in interest.
The league, however, hopes consumers will make it part of their regular viewing habits.
28 May 2020 - 12:13 PM
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