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Painstaking number of hours spend to understand sponsors’ user profile – how Sevilla FC handled the risks when agreeing new partnership

Sevilla

Alamy

Earlier this year, Sevilla partnered with NAGA, a social trading platform, replacing sports betting sponsor Marathonbet.

Sevilla FC’s General Business Manager Jorge Paradela reveals how the club had to make sure that they were engaging with a company aligned with their values.

For Sevilla, there is added value with the NAGA-deal, due to the club leveraging the new sponsors’ expertise and technology, in tandem to support fan engagement.

8 December 2021 - 4:08 PM

By Shahnaz Mahmud

New legislation in Spain one year ago left the majority of LaLiga clubs hustling for new sponsorship. From summer to autumn 2020, the Spanish press reported that a new royal decree would enforce a betting ban, mandated by Alberto Garzon, minister for consumer affairs.

What's more, they were given a much shorter window—two months instead of a few

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