LaLiga North America amplifies content strategy with ground-breaking Disney deal

LaLiga signed a lucrative eight-year deal with Disney to deliver its games to U.S. fans and perceives this to be a relaunch of the league in North America.

LaLiga North America aims to gain wider reach through content and net bigger dollars that will go back to its clubs.

ESPN boosts its English and Spanish coverage with this deal, focusing more on giving core Hispanic fans what they want from a network.

Relevent Sports Group sees the benefit of making dollar investments, moving away from the typical broker model for international leagues trying to enter foreign markets.