Norwegian champions present remarkable commercial growth via UN’s Sustainable Development Goals

Chief executive Frode Thomassen of FK Bodø/Glimt, who won their first Norwegian Eliteserien league title in 2020, is leading a club even stronger than before the pandemic hit.

They were rewarded for doubling down on a unique sponsorship strategy which involves working with local organisations to promote the UN's Sustainable Development Goals.

When the Covid-19 restrictions came, the club lost most of their ticketing revenue but were able to recover the majority of it.

This article is part of a series of interviews with football executives asking what they learned from the Covid-19 pandemic.