Norwegian champions present remarkable commercial growth via UN’s Sustainable Development Goals

19 August 2021

Photo: Alamy Players of FK Bodo/Glimt are seen prior to the UEFA Europa League Third Qualifying Round football match between AC Milan and FK Bodo/Glimt in September last year.

Chief executive Frode Thomassen of FK Bodø/Glimt, who won their first Norwegian Eliteserien league title in 2020, is leading a club even stronger than before the pandemic hit.

They were rewarded for doubling down on a unique sponsorship strategy which involves working with local organisations to promote the UN's Sustainable Development Goals.

When the Covid-19 restrictions came, the club lost most of their ticketing revenue but were able to recover the majority of it.

This article is part of a series of interviews with football executives asking what they learned from the Covid-19 pandemic.

Last year was the most successful in the 104-year history of FK Bodø/Glimt. So it was shame so few of their fans were able to witness it in person.

The club from the small Arctic Circle city of Bodø won their first Norwegian Eliteserien league championship in style. They broke records for the most points, biggest winning margin (19 points) and most goals (103 in 30 matches).

But the pandemic meant there were only 200 fans allowed in their 5,500-capacity Aspmyra Stadion for the majority of the season.

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