Liverpool’s CCO claims mismanagement prior to FSG takeover and speaks out on recent success
Getty Images | Liverpool FC recently confirmed that their commercial director, Olly Dale, has decided to leave the club after eight years. Dale, who joined Liverpool from Fenway Sports Management, has played a "pivotal role" in helping to turn around the club’s commercial and partnership business, according to the club.
Liverpool were in bad shape when FSG purchased the club in 2012, according to the club’s chief commercial officer, who also spoke of the club’s recent success in an interview with Forbes.
The club have improved their social media engagement with supporters in the US and are benefiting from NBC’s ratings rise.
He also said that the club are not focused on discussions surrounding the proposed European Super League.
24 July 2019 - 12:25 PM
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