Liverpool announces new partnership with huge insurance company

3 May 2019

Photo: The new Liverpool sponsor AXA is a French multinational insurance firm headquartered in Paris. It engages in global insurance, investment management, and other financial services. In 2018 AXA had a revenue of €102.9 billion.

Liverpool FC announces AXA as a principal partner.

Furthermore, the insurance brand will be the club’s new official training kit partner.

Peter Høyer

Liverpool FC has today announced that AXA, one of the world's leading insurance brands, will become a principal partner and the club's new official training kit partner from the 2019-20 season. To launch the new partnership, AXA branding will feature on the Reds’ new collection of New Balance training apparel next term.

Billy Hogan, managing director and chief commercial officer at Liverpool FC, had this to say:

“As a world-leader in its industry, AXA shares our ambitions and values, and we’ve already shared a lot of success since our partnership began in 2018. We look forward to building on our special relationship and continuing to bring to life fantastic experiences for our fans around the world.” 

AXA will also continue working closely with the club’s men’s and women’s teams, managers, coaches and health professionals to support the shared goal of promoting wellbeing and a healthy lifestyle.

“Featuring the AXA logo on the Liverpool FC training kit is a great symbol of our strong ambition to strengthen the AXA brand consideration globally,” said Thomas Büberl, chief executive at AXA.