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Liverpool executive sings praises of New Balance: Stresses club prefers long-term partnerships

Virgil van Dijk - Liverpool

Getty Images | Managing director at Liverpool, Billy Hogan, speaks highly of partnership with New Balance who have been kit-sponsor for Virgil van Dijk and his teammates since 2012.

Billy Hogan hails the Boston-based firm New Balance as a “terrific partner”.

Liverpool have proved a club that stick with their partners, with Carlsberg being one of many examples.

12 March 2019 - 1:03 PM

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