Liverpool announce new deal with Barca sponsor

10 July 2019

Liverpool v Barcelona
Photo: Getty Images Beside Liverpool FC and Barcelona 1XBET also have partnerships with Tottenham Hotspur and Serie A.

Liverpool have announced a new multi-year partnership with a global betting company.

The new partner will gain access to Liverpool players and legends in order to increase brand awareness.

Barcelona announced a similar five-year deal with the same betting company a week ago.

Christian Fomsgaard Jensen cfj@offthepitch.com

Liverpool have announced a new partnership with 1XBET, which will see the company become the official global betting partner of the Champions League winners.

1XBET will gain access to Liverpool’s first team players and club legends in a quest to provide fans with additional ways to interact and engage with the football world.

Liverpool have disclosed neither the value nor the length of the new deal but describe it as "a multi-year partnership."

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