WBA-chief on his biggest lesson in football: “It’s just like a patchwork quilt here – all brands everywhere”
23 April 2019
West Brom chief commercial officer recalls lessons from time at Hull. He changed the whole way of looking at the value of sponsorships.
Remodelling of Hull stadium deal was his “biggest commercial success”.
Simon King is remembering the biggest lesson learned so far in his career in football.
It came during the seven years he spent at Hull City, where he remodelled the club’s stadium naming rights strategy.
“I’ll never forget one shirt sponsor came into the stadium and looked around and went, ‘It’s just like a patchwork quilt here’ – all brands everywhere,” he recalls.
“You want a cleaner stadium, where possible, and especially in the Premier League. These big partners don’t want to come in and be one of a hundred brands, so we just had to clean it up.”