West Brom Chief Commercial Officer explains club’s post-relegation strategy
16 April 2019
King: Albion go local after losing global spotlight.
There’s little way of softening the blow but matchday revenue becomes key.
Simon King gets straight to the point about the cost of relegation from the Premier League.
“Every club will basically see a 50 per cent drop – some maybe more, some maybe less,” says King, the Chief Commercial Officer of West Bromwich Albion.
As clubs like Aston Villa and Newcastle United have showed previously, there can be no soft landing given the dramatic fall in broadcasting revenue – which, in Albion’s case, will reach £53.2 million.