West Brom Chief Commercial Officer explains club’s post-relegation strategy
Getty Images | "Actually, our matchday revenues will be higher this year than they were last year because we’ve sold out more games. We sold 1,500 more season tickets, which shows there’s always a little bit of apathy with Premier League football after such a long period of time," says Chief Commercial Officer at West Bromwich Albion in an interview with offthepitch.com.
King: Albion go local after losing global spotlight.
There’s little way of softening the blow but matchday revenue becomes key.
16 April 2019 - 7:12 AM
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