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Interview: Why even Covid-19 won’t halt the rise in value of Premier League broadcast rights

PA Images | “We are going to have a different dynamic, but one thing that’s not going to change is that the Premier League’s broadcast rights are going to be incredibly valuable to new and traditional broadcasters," says sports marketing advisor Tim Crow.

Broadcasters will still compete fiercely for live rights despite feeling the pinch from downturn, says sports marketing advisor Tim Crow.

Bundesliga viewing figures and success of virtual sports events highlight thirst for live action across the world.

Crow predicts at least 10 per cent growth for Premier League’s international broadcast rights for next cycle.

Evolution in media consumption habits will also not lead to a drop in Premier League’s broadcast income, believes Crow.

26 May 2020 - 12:45 PM

By Jonathan Dyson

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