Interview: "In my view technology that creates a raw but real experience is far more likely to be successful than flash but fake"
AGF | “We’ve had conversations with clubs and operators along these lines, and they have all started with reservations but then progressed towards thinking ‘actually, it might be fun and there’s a potential revenue stream there’,” says Andy Pottinger, a director in the Sports and Entertainment team at Buro Happold, commenting on the digital initiative carried out last week in Denmark by Danish Superliga side AGF together with Zoom.
Interest is growing in connecting players and fans via screens following the success at Danish club AGF Aarhus. But changes could be made – especially the roar from the crowd could be developed further.
Engineering consultancy Buro Happold believes that initiatives being carried out now could continue to drive revenue streams post Covid-19.
Andy Pottinger, a director in the company’s Sports and Entertainment team, says broadcasters can benefit as well – as long as authenticity is maintained.
New digital initiatives are set to be keenly pursued due to the sharp reduction in home advantage seen in the Bundesliga.
2 June 2020 - 8:36 PM
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