Back to overview

Interview: Amazon in strong position to capitalise on Premier League coverage despite impact of Covid-19

PA Images | While Amazon has not disclosed viewing figures for its Premier League coverage, it said that “millions of customers” streamed the live broadcasts. It marked the first time a broadcaster has shown all 10 Premier League games live in a fixture round. Pictured is Jordan Ayew from Crystal Palace scoring the opening goal against Brighton back in February.

Amazon’s success is set to increase interest in Premier League rights from other streaming platforms, says sports marketing advisor Tim Crow.

Tech giant attracted record quarterly sign ups to its Prime service when it showed 20 games in December.

Increased demand for online entertainment and home delivery due to coronavirus likely to further boost Prime subscriber numbers in UK.

Data from Amazon coverage is helping Premier League develop its broadcast rights strategy and decide whether to launch its own direct-to-consumer OTT service.

29 April 2020 - 5:49 PM

By Jonathan Dyson

Do you want to read this article?

Get smarter in minutes. Straight to your inbox
21-day free trial

No credit card required. No strings attached. Your access ends automatically, so there’s nothing to cancel.

Activate instantly with the link we’ll send you.