Interview with LiveScore: "We want to distribute far and wide. It could come soon."

LiveScore, which just purchased the streaming rights to a large number of matches from the biggest leagues in the world, has entered the market with long-term and global ambitions, says Rob Brown, head of LiveScore TV.

 LiveScore has a different approach to the market, and one of its ambitious goals is to change the traditional industry dynamics. Obviously, rightsholders want cash for the product they deliver, but there are many other things that could create value.

 LiveScore is currently talking to a number of rightsholders who are openminded about going in a new direction and who see the opportunities to use players to win new territory.

It is still early days for LiveScore, but the company has already observed a clear pattern - certain players can create and drive demand in new markets - and it wants to share these insights with rightsholders.