Premier League terminates deal with Chinese broadcaster: "China is prepared to use football as a means through which to hurt Britain"

3 September 2020

Photo: PA Images The move indicates "that China is prepared to use football as a means through which to hurt Britain," according to Professor Simon Chadwick, who specialises on the relationship between sports and politics, of EMLYON Business School

The deal with digital broadcaster PPTV was the league's biggest overseas TV deal at the time of signing.

Diplomatic issues between Britain and China have been brewing for some time.

"Others drawing revenues from Chinese sources need to be mindful of the potential challenges which they may face in the near future," an expert says.

Recently Southampton had to walk away from record shirt deal with Chinese company.

Emil Gjerding Nielson

The Premier League has been forced to terminate its highly lucrative TV contract in China two years before time amid the biggest financial crisis in football's history. The move could create further financial turmoil for clubs already struggling to retain revenue in the Covid-19 era.

The ending of the deal with digital broadcaster PPTV, a division of the Chinese conglomerate Suning Holdings, also the majority shareholder of Inter Milan, follows a report in the Daily Mail last month that the company had withheld a £160 million instalment due in March. 

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