Generation Z

7 August 2020 - 2:08 PM


PA Images | Millennials/Generation Z behaviours will drive media to provide a different product going forward.

Broadcasting revenue will decrease unless changes are made - power play, no passing back, rolling player subs and shots every 90 second

  • The big revenue driver in modern football, the income from broadcasters, is under pressure due to major changes in the media market. Leagues will need to change their product.
  • Change in behaviour of the Millennials and Generation Z will change how, where and when they watch football or alternative sports.
  • Changes to the “Beautiful Game” of football might seem radical – but look at rugby, cricket and Formula 1 who all had to changed their products.

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