Value of Bundesliga's domestic rights deal drops in worrying sign for broadcasting market

22 June 2020

DFL
Photo: PA Images Media reports suggest the value of the rights deal will decrease from the current €4.6 billion contract.

Sky Deutschland and DAZN have been awarded the domestic live rights to the Bundesliga from the 2021/22 season to 2024/25.

Media reports suggest the value will decrease from the current €4.6 billion contract.

Emil Gjerding Nielson nielson@offthepitch.com

Sky Deutschland and streaming subscription service DAZN have been awarded the domestic live rights to the Bundesliga from the 2021/22 season to 2024/25 in a deal reported by the Associated Press to be worth less than the current €4.64 billion contract.

The value of the Bundesliga's current deal with Sky, Eurosport and ARD rose 85 per cent compared to the previous contract, but a lack of competition this time caused the price to fall again.

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