Value of Bundesliga's domestic rights deal drops in worrying sign for broadcasting market
22 June 2020
Sky Deutschland and DAZN have been awarded the domestic live rights to the Bundesliga from the 2021/22 season to 2024/25.
Media reports suggest the value will decrease from the current €4.6 billion contract.
Sky Deutschland and streaming subscription service DAZN have been awarded the domestic live rights to the Bundesliga from the 2021/22 season to 2024/25 in a deal reported by the Associated Press to be worth less than the current €4.64 billion contract.
The value of the Bundesliga's current deal with Sky, Eurosport and ARD rose 85 per cent compared to the previous contract, but a lack of competition this time caused the price to fall again.
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