Interview: Digital guru warns of sports “third age” of disruption and opportunity
26 October 2020
Football set to face drop in revenues that may take a decade to remedy.
Global sports digital agency and consultancy Seven League/ Mailman publish manifesto on sports new digital age.
Expert warns that football has hit a term “a revenue inflection point”, in which over-inflated broadcast rights correct themselves.
A leading digital sports media consultancy has warned that football faces “10 years of disruption”, with a trough in revenues and battle to adapt to monetising new developments in digital media as sport enters its “third age”.
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