Interview with Barca presidential candidate Font: Club must capitalise better on global fanbase, more power to club members and old-fashioned leadership culture needs to change

1 February 2021

Photo: PR Victor Font, the former management consultant and current owner of investment firm Delta Founders, has developed a strategy handling both debt and future growth that should get FC Barcelona back to the top of European football.

Businessman Victor Font wants to restructure the club's considerable short-term debt and cut costs. According to Font, the classic income streams have limited growth so innovation is needed to boost commercial revenue.

The presidential candidate believes that the current version of UEFA’s Champions League must improve – but national competitions should be protected.

“The leadership style has been very presidential, individualistic, very much the chairman and the board acting as if they were the owners,” says Font, who is known as a leader who builds a progressive working culture.

Font has pledged to bring former player Xavi Hernández back to the Nou Camp and keep current star Leo Messi. He would also give Barcelona's more than 140,000 members more opportunities to give their opinions.

The other candidates in the election, which takes place on March 7, are former Barcelona president Joan Laporta and former club board member Toni Freixa.

They are arguably the biggest club in the world, but they are also in financial crisis. So, why does Víctor Font want to be the next president of FC Barcelona?

"That's the one-million-dollar question," Font tells Off The Pitch in an interview.

With the club drowning in debt and reportedly close to bankruptcy, perhaps it is instead the €1.17-billion-euro question.

Do you want to read this article?

Get instant access by signing up for a 7-day free trial

No credit card, no commitments and it will expire automatically.

You will receive a link that activates your trial in an email.