Analysis: Barcelona’s revenue trajectory – diversification paying off?

20 April 2020

barcelona
Photo: PA Images New initiatives have driven up commercial income and cement their position at the forefront of European football. A tourist wearing the Messi shirt in front of the new club shop in Barcelona.

Barcelona have stepped-up their financial performance, at a time when their main rivals – Real Madrid and Manchester United – appear to be stagnating in terms of revenue generation.

The club has dominated Spanish domestic football for the past decade with seven La Liga titles, but they have also demonstrated a willingness to explore new avenues in order to maximise their commercial prowess.

Still we need to see proof that the decision to bring back the licensing and merchandise-business in-house from Nike delivers more than just a one-shot effect. They need to continue the growth – which obviously would be affected by the Corona-crisis.

Neil Fredrik Jensen contact@offthepitch.com

Barca made no secret of their desire to become the first club to reach the €1 billion mark in revenues. They are getting very close, but the club’s confidence is fuelled by a number of new initiatives that can drive up income and cement their position at the forefront of European football.

However after the outbreak of the coronavirus President Josep Bartomeu made it clear that the club would not reach its target this year - but that they were "...on record pace in February."

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