Analysis: Barcelona’s revenue trajectory – diversification paying off?

Barcelona have stepped-up their financial performance, at a time when their main rivals – Real Madrid and Manchester United – appear to be stagnating in terms of revenue generation.

The club has dominated Spanish domestic football for the past decade with seven La Liga titles, but they have also demonstrated a willingness to explore new avenues in order to maximise their commercial prowess.

Still we need to see proof that the decision to bring back the licensing and merchandise-business in-house from Nike delivers more than just a one-shot effect. They need to continue the growth – which obviously would be affected by the Corona-crisis.