Clubs seek more control over retail operations
Getty Images | Fans browse through replica playing shirts inside the club shop before the Barclays Premier League match between Everton and West Ham at Goodison Park on March 1, 2014 in Liverpool, England.
Real Madrid, Inter Milan and Roma all break free from their sports brand partners, retrieving retail and licensing rights.
Retail expert critical of the big kit manufacturers. They will face stiff competition from smaller companies if they don't raise their game designing the shirts.
Adidas seems unconcerned that clubs are taking back control.
13 November 2019 - 7:17 PM
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