Interview: Do English clubs actually know their fans and what they want on a matchday?

Consultants from the US, who have worked with Real Madrid, Inter Milan and Spurs, explain how they help clubs to boost their revenues.

A deep understanding of the needs and wants of fans and partners is the foundation of improving experiences and revenue generation on matchdays.

Creating differentiated offerings for fans acknowledges that not all fans are the same and can help attract a more diverse group of people to the stadium.