Interview: Do English clubs actually know their fans and what they want on a matchday?

2 December 2019

Photo: Getty Images Supporters of Real Madrid during the UEFA Champions League match between Real Madrid v Galatasaray at the Santiago Bernabeu on November 6, 2019 in Madrid Spain

Consultants from the US, who have worked with Real Madrid, Inter Milan and Spurs, explain how they help clubs to boost their revenues.

A deep understanding of the needs and wants of fans and partners is the foundation of improving experiences and revenue generation on matchdays.

Creating differentiated offerings for fans acknowledges that not all fans are the same and can help attract a more diverse group of people to the stadium.

Henrik Lønne

Many consider the US to be at the forefront of developments in the business of stadium experiences.

Legends is an agency which originated in the USA and has now expanded internationally. It is focused on delivering planning, sales, and hospitality service solutions to arenas and stadiums across the world, and its football clients include Real Madrid, Los Angeles FC, Tottenham Hotspur, and Inter Milan.

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