2 December 2019 - 6:28 PM
Getty Images | Supporters of Real Madrid during the UEFA Champions League match between Real Madrid v Galatasaray at the Santiago Bernabeu on November 6, 2019 in Madrid Spain
Interview: Do English clubs actually know their fans and what they want on a matchday?
- Consultants from the US, who have worked with Real Madrid, Inter Milan and Spurs, explain how they help clubs to boost their revenues.
- A deep understanding of the needs and wants of fans and partners is the foundation of improving experiences and revenue generation on matchdays.
- Creating differentiated offerings for fans acknowledges that not all fans are the same and can help attract a more diverse group of people to the stadium.
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