Barcelona's new strategy to make digital one of their biggest income sources
4 February 2020
The new fan-centred strategy aims to create a variety of fresh club content, products and services to attract a global audience.
Barcelona will also launch their own streaming service, Barca TV+.
Barcelona have revealed an ambitious new strategy which - by adopting a fan-centred approach - aims to make their digital business one of their biggest sources of income.
The strategy is in line with what the club's director in the Asia-Pacific region told offthepitch.com early last year. He described moving away from the traditional fan segmentation model to a model disregarding the target audience's background.
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