Barcelona receive award for best online football club in China

17 January 2020

Barca
Photo: Getty Images Barcelona also said that, among all sports clubs, they are the club with the greatest number of online interactions in the country.

The Red Card 2020 award, presented by marketing and sports consultancy firm Mailman, was awarded based on the club's 57 per cent year-on-year growth in followers across different social networks in China.

According to the club, Barcelona have the greatest number of online interactions of any sports club in the country.

Emil Gjerding Nielson nielson@offthepitch.com

Barcelona have been recognised for their marketing strategy in China and were awarded by the marketing and sports consultancy firm Mailman as the best online football club in the country. 

The award - called the "Red Card 2020" - was conferred upon the club for their 57 per cent year-on-year growth in terms of followers across different social networks in China. The club gained 3.42 million followers during the year, bringing their total followers in the country at the end of 2019 to 9.37 million. 

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