Inter launch partnership in China with music streaming service

27 November 2019

Inter Milan
Photo: Getty Images Samir Handanovic of FC Internazionale celebrates the victory and rise up the trophy during the award ceremony after the International Super Cup 2019 between Paris Saint-Germain and FC Internazionale at the Macau Taipa Olympic Sports Center on July 27, 2019 in Macau.

Inter have launched a partnership with QQ Music in China with the aim of connecting with young people.

 The Italian club will explore the diversity of football culture.

Daniel Nordentoft contact@offthepitch.com

Inter Milan have launched a partnership with QQ Music, a Chinese music streaming service, with the aim to engage young people by finding common ground between sports and music, and cultivating a youthful spirit.

The Italian football club are the first in Europe to team up with China-based QQ Music and together they have launched what they call "Project Intermusica."

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