Huge bond pay back to supporters after Norwich City promotion

3 May 2019

Norwich supporters
Photo: Getty Images Norwich City recently secured promotion to Premier League, but to stay true to its strategy and philosophy of using their own young academy players the club has set a £20 million transfer limit.

Fans and investors who helped rejuvenate Norwich City's academy are getting their money back early – with a sizeable bonus.

Peter Høyer

Norwich City’s promotion this season – worth in excess of £150 million – triggered a 25 per cent bonus for each investor in a one-year-old bond deal.

Last year the Canaries teamed up with sports investment platform Tifosy to ask supporters to collectively invest up to £5 million in the club's plans for new buildings and facilities at their Colney Training Centre suited for the Premier League. 

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