Norwich stay true to strategy by setting £20 million transfer limit

24 April 2019

Daniel farke
Photo: Getty Images Manager in Norwich City, Daniel Farke, will have limited resources in terms of transfer budget, should Norwich be promoted to Premier League. The club will only spent £20 million on transfers, but this is part of their strategy of promoting youth and recruiting smartly.

The club is just one point away from securing promotion to the Premier League, but the transfer strategy will not change if they are promoted.

Nikolaj Babis Nielsen contact@offthepitch.com

At Norwich City, the combination of manager Daniel Farke’s belief in youth with the strategy of sporting director Stuart Webber and head of recruitment Kieran Scott has seen the club on the cusp of promotion to the Premier League.

But instead of being diverted away from their original strategy, Norwich intend to stay true to their identity. 

The club have been recruiting smartly and promoting youth, and it looks as if the they will be promoted to the Premier League with six points clear of Leeds in third position. Needing only a draw this Saturday to secure promotion, Norwich City will not need to make sales because of the financial boost from Premier League revenues.

There are still talks about improved contracts for players including exciting young players Max Aarons and Ben Godfrey

But this does not mean that the club will splash out on big deals and break the ceiling of the transfer budget. 

According to the Daily Mail, the club have set a transfer limit of £20 million covering transfer fees and wages. 

The club truly believe that by maintaining the squad’s profile and believing in Farke’s coaching, they will have the best chance of survival in the Premier League.

Not risking a Fulham-style failure

Norwich will not risk going down the same route as Fulham. The London club spent £100 million last summer after going through the 2018 play offs and are now seeing relegation from the Premier League. 

Even though all players at Norwich City have automatic wage rises if they are promoted to the Premier League, there are still talks about improved contracts for players including exciting young players Max Aarons and Ben Godfrey, who have both caught the eye of some of the bigger clubs.

The players will, according to the Daily Mail, see a share in a bonus prize pool of around £10 million once promotion is confirmed, which is impressive since the team’s annual wage bill comes in at a little more than £20 million.