Norwich eye financial benefits of international branding boost through Tampa Bay Rowdies partnership
27 March 2019
Head of partnerships talks about vast potential of deal struck with American club as new camp announced.
Merchandising among a raft of initiatives in mission to grow US fan base.
City chiefs are set to unlock new revenue streams in their transatlantic yellow and green partnership with the United Soccer League team.
Merchandising opportunities are on the radar for Norwich City executives in the wake of the deal announced in January, which gives the Canaries a foothold in the dynamic US soccer market and will see promising players from its academy benefit from loan spells with the Rowdies.
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