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Norwich eye financial benefits of international branding boost through Tampa Bay Rowdies partnership

Tampa Bay Rowdies Norwich City

Getty Images | Norwich City want to grow the brand outside England, and part of that ambition is the partnership with Tampa Bay Rowdies. This is fans of the team from Florida cheerering for their heroes playing against DC United February 9, 2013 in the first round of the Disney Pro Soccer Classic in Orlando, Florida.

Head of partnerships talks about vast potential of deal struck with American club as new camp announced.

Merchandising among a raft of initiatives in mission to grow US fan base.

27 March 2019 - 9:08 AM

By Mark Bisson

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